Geranium Homes/Midhurst Secondary Plan cuts a big cheque for Elmvale minor hockey: Anonymous association executive calls it a “charitable donation”.

April 9, 2017

It is hard to imagine that the Elmvale Minor Hockey Association, EMHA has EVER received any bigger, single cheque than $10,000 from a sponsor in their history.

Curiously, the news lies buried on page 23 of the Springwater News: no photograph with donater/donatee, no photograph with local politicians, and no attribution for who wrote the article on behalf of the EMHA.

I’ve added an image from a 2008 Barrie Advance article.

Donation to TIFT honours Browns Geranium Corporation President Earl Rumm, right, holds at $20,000 donation from Talk is Free Theatre sponsors. Rumm also presented TiFT’s Arkady Spivak with a $10,000 cheque from Geranium. The company then gave an additional contribution to the sustaining fund, made in support of Barrie philanthropists Arch and Helen Brown. Sharon Bamford photo


Springwater News article:

Springwater News
April 6, 2017

Geranium Homes generously donates $10,000

This past month, Elmvale Minor Hockey Association received a very generous donation from Geranium Homes of $10,000 Geranium Homes is a developer who has projects coming up in Springwater Township. They have presented us these funds to help assist with local player development and are committed to helping grow an active community.

This charitable donation will be put to good use by helping with the ongoing financial constraints the organization has. The majority of the money will be put towards updating and purchasing new equipment as well as help finance some of the various skill development clinics that are offered to the members of EMHA. Both of these initiatives are very valuable to the organization and will help assist in the progress of the organization and more importantly the players of the Elmvale Minor Hockey.

Organizations like the EMHA rely heavily on the generosity of the businesses that operate in the surrounding community. Without these contributions we would not be able to provide the opportunity we do for the close to 300 young players that are currently enrolled here. EMHA would like to thank all team sponsors on top of Geranium Homes for their support as they are helping keep kids active and enjoy the sport they love to play.

I can hardly wait to find out how much the next donation will influence the demolition of the Midhurst Community Hall.


If there aren’t any “strings attached” why aren’t Springwater Township Mayor Bill French, Deputy Mayor Don Allen, and Councillors Katy Austin and Perry Ritchie, MP Alex Nuttall and MPP Jim Wilson in this picture, taking credit for a “job well done”?

With a municipal election coming up soon and Elmvale being a crucial vote-heavy area, you’d think this annoucement would be crawling with serving politicians. Assuming everything’s on the “up-and- up”, of course.


Top 10 People searched for on since it started

August 21, 2014

Person’s name and number of searches since December 11, 2011:

  1. jack hanna midhurst 144
  2. Earl rumm 136
  3. erving goffman 135
  4. christie cadotte 76
  5. cheryl shindruk 64
  6. mario giampietri 63
  7. james baldwin 26
  8. kim rumm 25
  9. carey degorter 23
  10. nicola mitchinson 22

How many more home addresses will Geranium Corporation publish to defend their development interests in the Midhurst Secondary Plan?

July 23, 2014

The Midhurst Ratepayers’ Association, MRA opposes sprawl and has been talking to Premier Kathleen Wynne about it since before the provincial election.

On July 17th, Geranium has the MRA president’s home address  printed in 17,100 hard copies and digitally at the Springwater News newspaper. I covered it up with a post-it note (see below) when I photographed it.

20140704 Geranium MRA letter cropped

Maybe Mr. Marc Denhez of the Ontario Muncipal Board? Or Ms. Cheryl Shindruk VP, Geranium? Or Mr. Earl Rumm president of Geranium?

20140717 Springwater News front

I understand that Mr. Earl Rumm is the president of Geranium Corporation (see Ontario looks to smack down SLAPPs).

20140717 Springwater News bifold

Text of the letter: pdf

At least, two previously-published articles note that Ms. Buxton and the Midhurst Ratepayers’ Association continue talking directly to Premier Kathleen Wynne:

1. Midhurst ratepayers not giving up fight after OMB defeat, The Barrie Advance, July 9, 2014, and

Buxton said her group met with Premier Kathleen Wynne during the election campaign and has met with other senior government officials since then.

“(Wynne) promised us she’d order a review and she’d involve us in high-level talks so we could flesh out our concerns and be involved. She’s keeping her word,” Buxton said.

2. Approval for Midhurst housing plan takes one step closer, The Barrie Examiner, July 11, 2014.

Buxton said the association “has the ear” of Premier Kathleen Wynne and that she has spoken with the premier about the Midhurst development.

“She was very receptive and very concerned and she promised the whole thing would be reviewed. I know she is committed to reviewing how this all came about,” Buxton said. “We have already had a meeting with very senior people attached to the premier’s office.”

Friday Harbour: Earl Rumm’s vision

October 19, 2012

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Passion is behind this.

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Friday Harbour

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So Midhurst is to become “the new Barrie”?

August 18, 2012

Earl Rumm and Barry Feiner on a Geranium Homes jobsite in 1991. As that decade progressed the young home builders realized they had to expand into land development. That vision has culminated in the Friday Harbour project on the shores of Lake Simcoe. PAT BRENNAN/TORONTO STAR FILE PHOTO

In the article, Builders went back to the land, Earl Rumm says:

… And in concert with another builder, it is currently “going through the process” to develop 10,000 building lots on land it owns in Midhurst, just north of Barrie, which Rumm predicts will be “the new Barrie.”

The article  appears in today’s Homes & Condos section of the Toronto Star. There is also a profile of  Earl Rumm, Barry Feiner and Mario Giampietri, partners in Geranium Corporation.

  • Note: I use and reference the title of the article as it appears in print. The Toronto Star changed it’s online copy title to: Geranium Corp. — from small-scale builder to ‘urban resort’ visionary.

Views and Top 10 “people searches” & Posts:, 1st six months

June 1, 2012

Total views: 6,565

Tip 10 People Searched for on

  1. Erving Goffman
  2. Earl Rumm
  3. Jack Hanna
  4. Christie Cadotte
  5. James Baldwin
  6. Mario Giampietri
  7. Cheryl Shindruk
  8. Winanne Grant
  9. Nelson Hickling
  10. Rev. Thomas Williams
Top 10 Posts viewed
  1. Industries sometimes get taken over by bullies
  2. It’s a Shame about the Midhurst Sprawl Plan.
  3. Midhurst timeline & 1942 map
  4. Use historical business models to determine similarities and differences in the present situation  
  5. Does Springwater township have a Zero Tolerance policy for bullying on its property?
  6. What good is money if it can’t inspire terror in your fellow man?
  7. Springwater councillor tries to prop up increasingly wonky Midhurst Secondary Plan
  8. When homeowners are bullied, What is an appropriate response for a municipal government?
  9. Ignorance, allied with power, is the most ferocious enemy justice can have.
  10. How did Day 1 of Midhurst’s Petition Blitz work out?

Top 10 searches this week on

March 23, 2012

WordPress does not show me the names of the people searching this weblog. Same for those who choose to follow the weblog by email.

Erving Goffman, incredibly, tops the list.

  1. erving goffman
  2. earl rumm
  3. public humiliation
  4. bullies
  5. midhurst growth plan omb hearing
  6. timmins ridings
  7. geranium homes
  8. claire bateman-czerny
  9. pictures of bullies
  10. humiliation public

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