Who are the corporate sponsors for the 11th annual, Springwater Swing Golf Tournament?

July 18, 2017

It’s helpful the township photographs and communicates who the major sponsors are.


Geranium Homes/Midhurst Secondary Plan cuts a big cheque for Elmvale minor hockey: Anonymous association executive calls it a “charitable donation”.

April 9, 2017

It is hard to imagine that the Elmvale Minor Hockey Association, EMHA has EVER received any bigger, single cheque than $10,000 from a sponsor in their history.

Curiously, the news lies buried on page 23 of the Springwater News: no photograph with donater/donatee, no photograph with local politicians, and no attribution for who wrote the article on behalf of the EMHA.

I’ve added an image from a 2008 Barrie Advance article.

Donation to TIFT honours Browns Geranium Corporation President Earl Rumm, right, holds at $20,000 donation from Talk is Free Theatre sponsors. Rumm also presented TiFT’s Arkady Spivak with a $10,000 cheque from Geranium. The company then gave an additional contribution to the sustaining fund, made in support of Barrie philanthropists Arch and Helen Brown. Sharon Bamford photo


Springwater News article:

Springwater News
April 6, 2017

Geranium Homes generously donates $10,000

This past month, Elmvale Minor Hockey Association received a very generous donation from Geranium Homes of $10,000 Geranium Homes is a developer who has projects coming up in Springwater Township. They have presented us these funds to help assist with local player development and are committed to helping grow an active community.

This charitable donation will be put to good use by helping with the ongoing financial constraints the organization has. The majority of the money will be put towards updating and purchasing new equipment as well as help finance some of the various skill development clinics that are offered to the members of EMHA. Both of these initiatives are very valuable to the organization and will help assist in the progress of the organization and more importantly the players of the Elmvale Minor Hockey.

Organizations like the EMHA rely heavily on the generosity of the businesses that operate in the surrounding community. Without these contributions we would not be able to provide the opportunity we do for the close to 300 young players that are currently enrolled here. EMHA would like to thank all team sponsors on top of Geranium Homes for their support as they are helping keep kids active and enjoy the sport they love to play.

I can hardly wait to find out how much the next donation will influence the demolition of the Midhurst Community Hall.


If there aren’t any “strings attached” why aren’t Springwater Township Mayor Bill French, Deputy Mayor Don Allen, and Councillors Katy Austin and Perry Ritchie, MP Alex Nuttall and MPP Jim Wilson in this picture, taking credit for a “job well done”?

With a municipal election coming up soon and Elmvale being a crucial vote-heavy area, you’d think this annoucement would be crawling with serving politicians. Assuming everything’s on the “up-and- up”, of course.


Geranium sends out their Fall 2014 newsletter to all the beautiful, happy, perfect people in Midhurst.

September 22, 2014

While making an impression on the former Federation of Ontario Naturalists (est. 1931).

MLG NL Fall 2014 1

If the Midhurst Secondary Plan, MSP is such a”A Done Deal” and the Midhurst Ratepayers’ Association is so clearly wrong, wrong, wrong: then why the drama?

MLG NL Fall 2014 2

Note back page article:

“ON Nature magazine apologizes and retracts statement

Geranium Corporation, one of the partners in the Midhurst Landowners Group, has received an unqualified retraction and apology in the pages of ON Nature magazine, and on the website of the magazine at : www.onnaturemagazine.com/2014/07

ON Nature is the publication of Ontario Nature, a charitable organization established in 1931 as the Federation of Ontario Naturalists. It’s [sic] correction and apology states:

 “On page 10 of its Summer 2014 issue, ON Nature published an article entitled “Midhurst residents oppose development”. The article stated that a land developer mentioned in the article, Geranium Corporation, had not returned calls for comment. This was incorrect. In fact, Geranium and its public relations representative did return the reporter’s calls for comment, although through no fault of Geranium the reporter did not reach them in response. Geranium has provided ON Nature with the following statement responding to the article:

Geranium Corporation is an award-winning, Ontario-based home builder and developer with an excellent track record of public consultation and involvement, as well as respect for the environment and the years-long public approvals process. Its repeated invitations to meet with the Midhurst Ratepayers’ Association have been refused by the Association.

 ON Nature regrets the error, and apologizes to Geranium.””


Note the bold text above is what Geranium gave ON Nature to say.

  1. Click here to ON Nature‘s actual web page.
  2. Click here to see what I wrote after reading ON Nature’s article (June 19th)
  3. Click here to see what I wrote after receiving Geranium’s Summer newsletter (Volume 2, 2014).
  4. Click here to see what I wrote after receiving their Spring newsletter (Volume 1, 2014)


MSP icon white on red


Shiny Happy People, REM

Your 2nd chance to be told what the Midhurst Secondary Plan creators and review agencies have in mind for your township communities.

March 16, 2014

An invitation for Tuesday, March 25th.

Midhurst Community Info Meeting 2

Advertising excerpt:

Over the last several months, we have been working with the review agencies and would like to share with the community the updated proposed plans of subdivision and zoning provisions.

Join us and our team of consultants who will provide details on the proposed draft plans of subdivision and zoning by-laws, which implement the approved Midhurst Secondary Plan (OPA 38).

The evening will include a short presentation by the MLG followed by an open house format, which will provide an opportunity for one-on-one discussions.

The fiction need not be his own creation; anyone who believes advertising literally, for example, would be for all practical purposes a lunatic. Northrop Frye CC 1912 – 1991

Advertising – a judicious mixture of flattery and threats.

February 20, 2014

Geranium advertising1

Advertising Excerpt:

Families Are Forever
Valentine’s Day and Family Day make February a month to celebrate. Be sure to make the most of it with those who play a special part in your life!
Families are forever.
And it is families that will continue to make the carefully palnned community of Midhurst a truly special palce ot call home.
The future of Springwater is bright and we are proud to be part of it.

Advertisers are very well aware that man participates in society through his imagination, and consequently advertising is addressed entirely to what you might call a passive imagination: that is, its statements are so outrageous that they stun and numb the reason. —Northrop Frye CC 1912 – 1991

future Big-city Midhurst? = future Big-Township taxes for everyone

January 18, 2012

Don’t blame all former township leaders.

Cheryl Browne from today’s Barrie Examiner:

SPRINGWATER TWP. — The hamlet of Midhurst has been shaken to its very foundations after hearing its growing by 30,000 new neighbours.

The new math local homeowners are grappling with shows a sharp increase in population from about 3,500 to 33,000 people, if plans to build 10,000 new homes are given the go ahead by the Ontario Municipal Board (OMB).

How Credible is the citizen leadership?

“It’s a mystification to me how council can go from (a plan of) 6,500 homes to 28,000 (people) for just this area,” said Dr. Paul Fleming, a current resident and former council member from 1994 to 2000. [prior article]

What about taxes for all Springwater citizens?

“Midhurst would have to develop big-city services, such as transit, emergency personnel and police,”…

To Do for Springwater citizens next Week?

The Midhurst Ratepayers Association will host a petition-signing forum at the Midhurst Community Hall on Doran Road on Jan. 26 and 27 from 4 p.m. to 8 p.m. and on Saturday, Jan. 28 from 10 a.m. to 2 p.m.

Their objective is to gather as many names of residents opposed to the plan, and have stated those who sign do not have to be residents of Midhurst, but of Simcoe County who are concerned about proposed developments across the county.

Full article: TheBarrieExaminer.com, Word pdf

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